“YouTube – Where Cultural Memory and Copyright Converge” by Lucas Hilderbrand.
Hilderbrand argues in this essay that even though YouTube and sites like it encourage and accelerate the democratization of media memories and flows, they also enforce new regulations and deny access to content under the guise of copyright protection. YouTube functions as a portal of cultural memories, yet it is not a reliable archive, only a repository for uploading and streaming obscure video clips. YouTube became the generic term for references to videos beyond registered brands. YouTube videos look and sound terrible. The low solution is a trade-off for faster and easier access. Google purchased YouTube in 2006, and indeed the search engine design of YouTube matches the model of Google. The video database of YouTube merged with that of Google. Lawsuits against YouTube for copyright infringement followed the purchase by Google.