Monday Blog 1

“The Web” by Neil Randall

Before the Web, the Net was exclusively text and therefore did not attract the television news industry. Randall writes about how the Web resembles television in the aspect of visual-audial attractions, and yet how in just as many ways the Web is not television.

The Web is not television because while the television market is run by communication authorities limiting and controlling the sources, there is not a single authority limiting where you obtain information. Also you are allowed immense flexibility over the reading experience of the Web, which is rarely possible in viewing television and other traditional media. Then Randall analyzes how the Web emulates the traditional medium of print since the Web is encyclopedically replete with information. The trend is that, largely due to the competitive environment of the market, book publishers and those in journalism alike already turned to the Web, releasing either partial, entire or supplementary electronic versions online. Online advertising supports the growing market of the print-like Web sites, while the latter guarantees the former a reader base. Navigation, the capacity of cataloguing and searching colossal amount of information, is the essential philosophy of the Web, while the visual design of the Web emulates the conventional media. The Web is part of the Internet, yet initially in 1990s people only could access a Web “page” by typing in the specific url. Therefore, Web creators started using linkage to connect information and navigate people through the colossal amount of information on the Net. Because linkage is universal, anyone with the technological means will be able to locate information they need. The invention of hypertext by Theodor Nelson in 1965 made all information more expressively useful in the linking to other information. Hypertext as a system works through author-created hyperlinks, which are displayed to the reader through obvious visualization, such as underlined phrases or graphic designs, although hyperlinks can also be placed in invisible ways.

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